Katrina Kaif (
pronounced [kəˈʈriːnaː ˈkɛːf], born
Katrina Turquotte; 16 July 1983) is a British-Indian film actress and model. Primarily known for her work in
Bollywood films, Kaif has also appeared in
Telugu and
Malayalam
films. In addition to being one of Bollywood's highest-paid actresses,
she is known as one of India's most attractive celebrities by the media.
Born in
British Hong Kong,
Kaif and her family lived in several countries before she moved to
India. She received her first modelling assignment as a teenager and
later pursued a career as a fashion model. At a fashion show in London,
filmmaker
Kaizad Gustad spotted Kaif and decided to cast her in
Boom
(2003), a critical and commercial failure. While filming in India, Kaif
received modelling assignments and established a successful modelling
career. However, filmmakers were hesitant to cast her due to her poor
command of Hindi. After appearing in the successful Telugu film,
Malliswari (2004), Kaif earned commercial success in Bollywood with the romantic comedies
Maine Pyaar Kyun Kiya? (2005) and
Namastey London (2007). She followed with a series of box-office hits, but was criticised for her acting, repetitive roles and inclination to
male-dominated films.
Kaif's performance in the 2009 terrorism drama
New York was better received, earning her a
Filmfare Award for Best Actress nomination. After roles in
Ajab Prem Ki Ghazab Kahani (2009),
Raajneeti (2010) and
Zindagi Na Milegi Dobara (2011), she received her second Filmfare nomination for her performance in
Mere Brother Ki Dulhan (2011). Kaif featured in the thrillers
Ek Tha Tiger (2012) and
Dhoom 3 (2013), both of which rank among the
highest-grossing Bollywood films of all time.
Despite receiving mixed reviews from critics for her acting prowess,
she has established herself as a commercially successful actress of
Hindi cinema.
In addition to acting, Kaif is involved with her mother's charity and
participates in stage shows. She is guarded about her personal life,
which is a subject of media scrutiny. Her background has also been a
topic of discussion, with some sources accusing her of fabricating her
history.
Early life and background
Katrina Kaif was born in Hong Kong with her mother's surname Turquotte (also spelt Turcotte), on 16 July 1983.
[a][3][4][5] According to the actress, her father (Mohammed Kaif) is a British businessman of
Kashmiri descent and her mother (Suzanne, also spelt Susanna) is an English lawyer and charity worker.
[3][6][7][8]
She has seven siblings: three older sisters (Stephanie, Christine and
Natasha), three younger sisters (Melissa, Sonia, Isabel) and an older
brother, Michael.
[6][8] Isabel Kaif is also a model and actress.
[9]
Kaif's parents divorced when she was a child, and her father moved to
the United States. She said her father had no influence on Kaif or her
siblings while they were growing up, and they were raised by their
mother.
[3][8][10]
On her father's absence in her life, Kaif stated: "When I see friends
who have wonderful fathers who are like pillars of support for their
families, I say, if only I had that. But instead of complaining, I
should be grateful for all the other things I have". In a 2009 interview
with
The Indian Express, she said she was not in touch with her father.
[8]
Kaif says that her mother decided to "dedicate her life to social
causes", which led to the family's relocation to a number of countries
for varying lengths of time:
Our transitions in growing up were—from Hong Kong where I was born,
to China, then to Japan, and from Japan by boat to France ... After
France, Switzerland—and I'm cutting out many East European countries
where we were for only a few months each—then Poland in Kraków ... After that we went to Belgium, then to Hawaii, which was a short time, and then came to London.[10]
Due to their frequent relocation, Kaif and her siblings were
home-schooled by a series of tutors.
[11] Although she is thought to have grown up in London, she lived there for only three years before moving to India.
[10] According to Kaif, she then changed her surname to her father's because she thought it would be easier to pronounce.
[12]
Though born to a Muslim father and Christian mother, Kaif is a
Muslim.
[13]
She regularly practice Islam and often visit Dargah's and Sufi Shrines.
Kaif once stated in an online interview that she always wear a
Ta'wiz.
[14][15][16]
Kaif's paternal parentage has been questioned by some members of the film industry.
[3] In a 2011 interview with
Mumbai Mirror,
Boom
producer Ayesha Shroff accused Kaif of fabricating her history: "We
created an identity for her. She was this pretty young English girl, and
we gave her the Kashmiri father and thought of calling her Katrina
Kazi. We thought we'd give her some kind of Indian ancestry, to connect
with the audience ... But then we thought that Kazi sounded too ...
religious? ...
Mohammad Kaif was at the top, and so we said, Katrina Kaif sounds really great".
[7] Kaif called Shroff's comments "hurtful".
[3]
Career
Modelling and film debut (to 2003)
At the age of fourteen, Kaif won a beauty contest in Hawaii, and
received her first modelling assignment in a jewellery campaign.
[17] She subsequently modelled professionally in London, working for freelance agencies and appearing regularly at
London Fashion Week.
[3] At a fashion show Kaif attracted the attention of London-based filmmaker
Kaizad Gustad. He selected her for a role in the English-
Hindi erotic heist film Boom as part of an ensemble cast that included
Amitabh Bachchan,
Gulshan Grover,
Jackie Shroff,
Madhu Sapre and
Padma Lakshmi.
[18][19] While filming in India, Kaif received other offers and decided to stay in the country.
[20] In 2003, she received notice as a model after walking the ramp for
Rohit Bal at the
India Fashion Week[21] and appeared in the first
Kingfisher Calendar.
[22] Kaif soon established a successful modelling career in India after endorsing brands such as
Coca-Cola,
LG,
Fevicol and
Samsung.
[23]
Kaif's successful career as a model led to anticipation surrounding her Bollywood debut.
[19] Boom (2003) had its first screening at the
Cannes Film Festival, and was heavily promoted at the event.
[24][25] Boom was a commercial and critical failure.
[26][27] Kaif's enactment of a supermodel ensnared in the
Mumbai underworld was poorly received, with Ziya U. Salam of
The Hindu attributing the weak performances of the film's leading ladies to "the vacuity of their expressions".
[28] Hindustan Times reported that after
Boom 's release, Kaif was written off due to her poor
Hindi and thick British accent.
[29] She later dismissed the film: "I don't count
Boom among important happenings in my life. When I signed this film, I didn't know much about India and its film audience".
[30] Although Kaif was offered a number of modelling assignments,
[30] filmmakers were hesitant to cast her because of her poor command of Hindi.
[31] In one instance,
Mahesh Bhatt replaced her with
Tara Sharma in
Saaya (2003) as he found her an "inconsistent performer".
[32] Subsequently, Kaif began working on her diction through Hindi classes.
[30]
Breakthrough and early success (2004–06)
After the failure of her first Bollywood project, Kaif appeared in the
Telugu film Malliswari (2004). With
Daggubati Venkatesh, she played the title role of a princess forced to flee from her murderous caretaker. Kaif received a reported
₹7.5 million (US$120,000) for the film, the highest salary for a
South Indian film actress at the time. Despite negative reviews for her acting,
Malliswari was a profitable venture.
[33][34]
The following year, Kaif appeared briefly as
Abhishek Bachchan's girlfriend in
Ram Gopal Varma's
political thriller Sarkar.
[35] She next featured alongside
Salman Khan,
Sushmita Sen and
Sohail Khan in
Maine Pyaar Kyun Kiya?, a film she considered her "first real step into Bollywood".
[36] Directed by
David Dhawan, the film was a successful remake of the romantic comedy
Cactus Flower.
[37][38] For her role as a suicidal model, Kaif received the
Stardust Award for Breakthrough Performance – Female.
[39] According to Sukanya Verma of
Rediff.com, "Katrina's
Disney princess-like charm adds to her adorable screen presence".
[40] Kaif followed with a small part in her second Telugu film,
Allari Pidugu.
[41]
In 2006, she appeared with
Akshay Kumar for the first of many films in
Raj Kanwar's unsuccessful
Humko Deewana Kar Gaye,
[42] a story of two like-minded strangers who fall in love despite being engaged to others.
Sify
wrote that Kaif was "passably competent in a tailor-made role, giving a
mild emotional spin to a couple of scenes" but was overshadowed by her
supporting actresses.
[43] Kaif also appeared with
Mammootty in the successful
Malayalam crime thriller Balram vs. Tharadas,
[44] in which Rishi Raj Singh of
The Hindu called her performance "marvellous".
[45]
Commercial success (2007–08)
Kaif's career prospects changed in 2007, when she appeared in four Bollywood hits.
[46] In an interview with
The Indian Express, she called
Vipul Amrutlal Shah's romantic comedy
Namastey London a milestone, saying that "for the first time, [she] had a dominating role".
[8] Kaif used her life in London as a reference for her role as a spoilt
British Indian girl intent on marrying her self-centred British boyfriend, despite her parents' disapproval.
[47] Although critics expressed mixed views on the film,
[48]
Sukanya Verma wrote that Kaif "suits the role to the T" and "brings the
zingy mix of her character alive with style and substance".
[49] Kaif's chemistry with co-star Akshay Kumar was particularly well received, with
Nikhat Kazmi of
The Times of India calling their casting "refreshing".
[50]
She had a supporting role as a doctor in the sports drama
Apne. The film was highly anticipated as it marked the first appearance of
Dharmendra with his sons,
Sunny Deol and
Bobby Deol.
[52] After
Apne she rejoined director David Dhawan and Salman Khan for the comedy
Partner, a remake of
Hitch which also starred
Govinda and
Lara Dutta.
[53] With a worldwide revenue of
₹1.03 billion (US$16 million), the film was a major financial success.
[54][55] Kaif's final film of the year was
Anees Bazmee's comedy
Welcome, alongside Akshay Kumar,
Nana Patekar,
Mallika Sherawat and
Anil Kapoor. Although the film generated mostly negative reviews, it proved to be the
second highest-grossing Bollywood film of 2007.
[46][54] Despite her box-office success, the similarity of Kaif's roles was noted by
Shoma Chaudhury of
Tehelka, who called her "unabashed eye-candy", adding that she was "a pretty prop in
Welcome" and "more of the same in
Partner and
Apne".
[11]
In 2008, the actress had three releases, the first of which was
Abbas-Mustan's action thriller
Race, a story about two stepbrothers-turned-rivals who are in contention for their father's
insurance money. Kaif played
Saif Ali Khan's secretary, who is his stepbrother's (
Akshaye Khanna)
lover. Nikhat Kazmi was appreciative of the film, praising its "super
cool look [and] testosterone-high action sequences" but found Kaif "too
pale" in her role.
[56] After
Race, Kaif rejoined Akshay Kumar in Anees Bazmee's action comedy
Singh Is Kinng. The film earned
₹1.25 billion (US$19 million) worldwide, making it Kaif's sixth consecutive box-office success.
[29][55][57] However, she received mixed reviews for her performance.
[46] Rajeev Masand of
CNN-IBN reviewed: "Katrina Kaif is an eyesore ... her acting so weak you want to urge her to watch everyone from
Madhubala to
Madhuri so she might pick up a few tricks".
[58]
Kaif's final film of the year—
Subhash Ghai's drama
Yuvvraaj—was a major box-office failure.
[57] In preparation for her role as a cellist she practised her playing with orchestra members.
[59]
Her portrayal of a girl forbidden by her father from marrying her poor
lover was well received by Sify's Sonia Chopra: "Katrina is wonderful,
plays the cello convincingly, and looks ethereal".
[60] Despite the film's mixed critical reception, its screenplay was added to the library of the
Academy of Motion Picture Arts and Sciences for its artistic merit.
[61][62]
Before
New York, Kaif's voice was
dubbed over by voice artists in most of her films due to her lack of fluency in Hindi and other Indian languages.
[b] Although she appeared in a series of successful films, critics noted that she had little to do in them as they were generally
male-dominated.
[29][65] Her performances were also largely criticised.
[66][67]
About her series of glamorous roles, Kaif said that her "first few
films were really a process of learning ... There was no target".
[3]
New York and other roles (2009–11)
After a string of films in which she was cast to add glamour, Kaif appeared in
Kabir Khan's terrorism drama
New York (2009).
[68] Featuring
John Abraham and
Neil Nitin Mukesh in lead roles, the film tells the story of how three friends' lives are changed when the former is
wrongly detained after
9/11.
Kaif played Maya, a college student who later marries a terrorist. The
actress said that she identified with Maya, since she experienced
similar isolation because of her skin colour when she was growing up in
London.
[69] Kaif also remarked that she was tired of "arm candy" roles and was looking for more substantial parts.
[70] New York did well at the box office and received favourable reviews.
[71][72] According to
Subhash K. Jha,
Kaif "comes into her own as an actress of substance ... From the
carefree effervescent campus girl to the anguished wife, Katrina makes
the journey look plausible all the way".
[73] New York brought Kaif her first
Filmfare Award nomination for Best Actress.
[74] She then appeared in a cameo for India's first underwater thriller
Blue.
[75]
Kaif starred with
Ranbir Kapoor in
Rajkumar Santoshi's hit comedy,
Ajab Prem Ki Ghazab Kahani (2009), as an orphan forced to marry a rich man.
[76] Taran Adarsh of
Bollywood Hungama
wrote, "Katrina Kaif continues to surprise ... She scores in both
emotional and light scenes" and called her chemistry with Kapoor
"electrifying".
[77] Her final film of the year was
Priyadarshan's comedy
De Dana Dan.
[70]
In 2010, Kaif appeared in
Prakash Jha's political thriller
Raajneeti as part of an ensemble cast which included Ranbir Kapoor,
Ajay Devgan,
Arjun Rampal, Nana Patekar,
Manoj Bajpai and
Sarah Thompson. The film took inspiration from
The Mahabharata and
Mario Puzo's 1969 novel
The Godfather.
[78] Set in
Bhopal,
the film described a fiercely-fought election campaign by two parties
attempting to seize power with manipulation, corruption and treachery.
Although there was media speculation before the film's release that
Kaif's character was based on
Sonia Gandhi, the actress denied this. In preparation for her role as Indu (a politician loosely based on
Draupadi), she watched
Priyanka Gandhi's election campaign videos to study the body language and interaction of politicians.
[79][80] The film received mainly positive reviews from critics.
[81] Rajeev Masand found
Raajneeti
"thrilling and gripping", though Namrata Joshi was more critical and
expressed her disappointment over the film's depiction of women.
[82][83]
Nikhat Kazmi considered Kaif's performance to be "carefree and
camera-unconscious" and wrote that she "seems to slip into the
high-powered shoes easily".
[84] The film was highly successful at the box office, receiving a total collection of
₹1.4 billion (US$22 million).
[55][85]
Kaif collaborated with Akshay Kumar for the sixth time in the
slapstick comedy
Tees Maar Khan (2010).
[86] For her role as an aspiring actress, Kaif appeared in a popular
item number titled "
Sheila Ki Jawani". The song was choreographed by the film's director
Farah Khan and for the belly dancing portion of the song, Kaif was trained by expert Veronica D'Souza.
[87] "Sheila Ki Jawani" was often compared to another item number released the same year "
Munni Badnaam Hui" from
Dabangg.
[88] Despite the song's popularity,
Tees Maar Khan was panned by critics and underperformed at the box office.
[89][90] Kaif's portrayal was not well received; Renuka Rao of
Daily News and Analysis said that her "drama queen act is performed ... poorly", but noted that she "does full justice" to the item number.
[91]
The following year, Kaif was paired with
Hrithik Roshan in
Zoya Akhtar's
coming-of-age dramedy Zindagi Na Milegi Dobara.
[92] The film narrates the story of three friends on a bachelor trip, and how the
workaholism of one was overcome with the help of Laila (Kaif). The film was a critical and commercial success.
[93][94] Richard Kuipers of
Variety
commented that she is "delightful as the sweet-natured girl who
inspires everyone to look in the mirror and do something about it".
[95] Zindagi Na Milegi Dobara was one of the most awarded films of the year and received numerous Best Film accolades.
[96]
Kaif then featured in
Yash Raj Films' romantic comedy
Mere Brother Ki Dulhan (2011) with
Imran Khan and
Ali Zafar,
[97]
She was cast as Dimple Dixit, a "talkative", "unpredictable" girl, a
role she described as challenging as the character's personality
contrasted with her own.
[98] While the film earned mixed reviews, Kaif was generally praised for her portrayal.
[46][99] The book
Mother Maiden Mistress called Dimple one of the more interesting female characters of the year and Gaurav Malani of
The Economic Times
said the film was watchable because of "Katrina's live-wire energy
wherein she never goes overboard and keeps bustling with vivacity
through the runtime".
[100][101] For this performance, Kaif received her second Filmfare nomination in the Best Actress category.
[74]
Recent work (2012–present)
In 2012, Kaif appeared in "
Chikni Chameli", an item number in
Agneepath that incorporated dance steps from the
Lavani genre (a
Maharashtrian folk dance). The song was filmed over a ten-day period
[102]
and, according to the actress, "It was hard work. It was very fast and
it was not a style I was used to, but I took it as a challenge".
[103] Kaif appeared next in Kabir Khan's
espionage thriller Ek Tha Tiger as a Pakistani
ISI agent who falls in love with an Indian
RAW agent. Shubhra Gupta of
The Indian Express wrote about her performance: "Katrina is an able, animated foil to Salman, her long legs making her leaps and kicks credible".
[104] The film received predominantly positive reviews, with Aniruddha Guha of
Daily News and Analysis calling it "smart and stylish".
[105][106] With worldwide earnings of
₹3.1 billion (US$48 million),
Ek Tha Tiger was the
highest-grossing Bollywood film of the year.
[107][108]
That year Kaif also appeared with
Shah Rukh Khan and
Anushka Sharma in
Yash Chopra's
swan song, the romance
Jab Tak Hai Jaan.
[109]
About working with Chopra, she remarked that he "undoubtedly is the
king of romance and I have always admired the way he presents his
heroines. It was always a dream to work with him and the reality is even
better".
[110]
She played Meera, a woman who promises God to end her affair with her
comatose lover if he survives. Although the film received mostly
positive reviews, Kaif's performance had a mixed reception.
[111]
CNN-IBN wrote: "Meera's role was a difficult one and Katrina falls
short in emotional scenes. It seems Katrina still doesn't feel very easy
in front of the camera and has difficulty with complex expressions".
[112] Commercially, the film proved a box-office hit with revenues of
₹2.11 billion (US$33 million) worldwide.
[113]
In 2013, she appeared briefly with
Aamir Khan in
Vijay Krishna Acharya's action thriller
Dhoom 3.
[114] To prepare for her role as a circus performer, she undertook a year-long regimen of
Pilates,
functional training and
aerial straps.
[115] The film received ambivalent reviews and Kaif was criticised for taking on an insubstantial part.
[116] Earning
₹5.42 billion (US$85 million) in box-office receipts,
Dhoom 3 went on to become the
highest-grossing Bollywood film of all time until it was surpassed by
PK in 2014.
[117] Kaif's next appearance was in
Siddharth Anand's
Bang Bang! (2014), a remake of the 2010 action comedy
Knight and Day.
[118] She played a bank receptionist who unwittingly gets caught up with a secret agent (Hrithik Roshan).
Raja Sen of Rediff.com was disappointed with her performance, describing it as "insufferable".
[119] Although the film was commercially successful, financial analysts observed that it failed to meet box-office expectations.
[120]
As of May 2015, Kaif has completed filming for Kabir Khan's
post 26/11 counter-terrorism drama
Phantom with Saif Ali Khan.
[121] She is filming for two projects—
Anurag Basu's comedy-mystery film
Jagga Jasoos with Ranbir Kapoor and
Abhishek Kapoor's
Fitoor, an adaptation of
Charles Dickens'
Great Expectations in which she will play a role based on
Estella Havisham.
[122][123] Kaif will also appear with
Sidharth Malhotra in Nitya Mehra's time-travel love story, and will reprise her role as Indu in a sequel to
Raajneeti.
[124][125]
Personal life
Kaif's personal life has been the subject of extensive media
attention. She is reluctant to discuss her romantic life: "I have always
believed that there is life before marriage and after marriage. Before
marriage ... you are termed a single woman and I choose to conduct that
part of my life with absolute dignity and discretion".
[126] Although rumours of a relationship with Salman Khan first emerged in 2003,
[21] it was not until after their 2010 breakup that Kaif spoke of the affair, calling it her first serious relationship.
[127] They have remained friends, and the actress credits Khan with giving her confidence and guidance:
[128][129]
He’s had a huge role in my career. There’s no doubt about that. I
value his opinion. But as a person, Salman has had the biggest impact on
my life. I became friends with him when I was young. And his persona is
very strong. If I were to look back and see his impact on my life, it’s
been tremendous.[130]
The reported reason for their breakup was Kaif's increasing closeness to Ranbir Kapoor during the filming of
Ajab Prem Ki Ghazab Kahani.
[131]
Although this was denied by Kaif and Kapoor, the nature of their
relationship was scrutinised by the media because they were involved
with others at the time.
[132][133] In August 2013, intimate photographs of Kapoor and Kaif on holiday in
Ibiza were leaked by
Stardust; the media interpreted this as confirmation of an affair.
[134]
After the appearance of the photos, Kaif published an open letter to
the media saying that she was "upset, distressed and invaded" by the
breach of privacy.
[135] She later acknowledged Kapoor as "an extremely important part of [her] life", refusing to elaborate on the relationship.
[136]
Although Kaif does not own a house in India, she has bought property in London.
[137] As a British citizen, she works in India on a visa.
[138]
Kaif has a close relationship with her family, and the lack of a father
figure in her life has given her a sense of responsibility towards
them.
[139] While Kaif's mother is Christian and her father is
Muslim, Kaif was brought up to practise all faiths and says she is a "firm believer in God".
[140][141] The Times of India reported in 2009 that she visits
Siddhivinayak Temple,
Mount Mary Church and the
Sufi shrine
Dargah Sharif before her films are released.
[142]
Off-screen work
Kaif is involved with Relief Projects India, a
charitable trust run by her mother which rescues abandoned baby girls and works to prevent female
infanticide.
[143] Kaif's winnings from the game shows
10 Ka Dum and
Kaun Banega Crorepati were donated to her mother's Mercy Home orphanage.
[144] In 2009 and 2010, Kaif also walked the ramp for charity as part of Salman Khan's "Being Human" show.
[145][146] To raise funds for a new school in
Madurai she recorded
Rhyme Skool, an album of nursery rhymes composed by
A. R. Rahman.
[147][148] In 2011, Kaif visited
sepoys in
Jammu as part of
NDTV's reality program
Jai Jawan.
[149]
The following year she visited the Cancer Patients Aid Association to
gift cancer survivors and increase public awareness of breast and
cervical cancer.
[150]
Kaif has also performed onstage, participating in Shah Rukh Khan's
"Temptations Reloaded" world concert tour in 2008. Also featuring
Kareena Kapoor and Arjun Rampal, the tour began in
Amsterdam in June and ended four months later in
Dubai's Festival City Arena before an audience of 15,000.
[151][152] Kaif rejoined Shah Rukh Khan for his 2013 "Temptations Reloaded" concert in
Muscat, performing to an audience of over 18,000.
[153]
She performed with
Akon at the closing ceremony of the
2009 Indian Premier League at the
Wanderers Stadium in
Johannesburg,
[154] and joined Shah Rukh Khan,
Deepika Padukone and
Pitbull in
Kolkata for the opening ceremony of the
2013 IPL season.
[155] Kaif has also performed at awards ceremonies. In 2006 Kaif performed at the
Global Indian Film Awards and danced to songs from
Race at the
2008 IIFA Awards in
Bangkok.
[156][157] She also performed at the
55th Filmfare Awards in 2010 and the
2013 Zee Cine Awards, both in
Mumbai.
[158][159]
In the media
According to an
India Today
article, despite her dissimilarity to a conventional Bollywood heroine,
Kaif "turned every adversity into opportunity and climbed the slippery
pole of stardom".
[3]
Although she is one of the most commercially successful actresses in
contemporary Bollywood, she has received mixed reviews for her acting
prowess.
[160] Writing for
Firstpost,
Anuya Jakatdar wrote that Kaif needed to "take on role[s] that actually
challenge her" instead of "coasting on her co-star’s box office appeal"
and criticised her inclination towards glamorous roles.
[161] Kaif's dancing ability is better appreciated, with Meena Iyer of
The Times of India calling her "one of Bollywood's best dancers".
[162] The actress' Bollywood success has sparked an influx of foreign talent hoping to establish themselves in the industry.
[3]
Kaif is cited in the media as one of India's most beautiful celebrities, distinguished by her skin, hair and figure,
[163] and has ranked highly in polls choosing the most attractive Indian celebrities. Kaif was named the "World's Sexiest Woman" by
FHM India five times from 2008 to 2013,
[164][165] and appeared on
Verve 's list of most powerful women in 2009 and 2010.
[166][167] The UK magazine
Eastern Eye called her the "Sexiest Asian Woman" from 2008 to 2010, and again in 2013.
[168][169] Kaif was named
The Times of India 's "Most Desirable Woman" in 2010, after being ranked second from 2011 to 2013.
[170][171] The Indian edition of
People described her as "India's Most Beautiful Woman" in 2011 and three years later she topped
Maxim India 's "Hot 100" poll.
[172][173]
Kaif is a
celebrity spokesperson for a number of brands including
Slice,
Nakshatra,
Lux,
Panasonic and
L'Oréal.
[174][175] The Economic Times ranked Kaif India's second most prominent endorser in 2012.
[176] Hindustan Times reported in 2014 that she received
₹50 million (US$780,000) to
₹60 million (US$940,000) for each endorsement, making her one of India's highest-paid celebrity endorsers.
[177][178] In 2013, Kaif was ranked ninth on
Forbes ' list of India's best-known entertainers with an estimated annual income of
₹637.5 million (US$9.9 million).
[179] In 2010 and 2011,
Mattel released two sets of
Barbie dolls inspired by Kaif.
[180][181] In 2015, a wax figure of Kaif was installed at
Madame Tussauds in London.
[182]